About this section (Press Kit)

Press Kits (also known as Press Packs) are promotional materials that provide official information about the band. Often distributed to announce a release and/or a tour, they generally contain a press release sheet, a biography, publicity photo(s), and sometimes press article excerpts. Sent by the record label or press relations agency to media, concert promoters, venues... they were never available to the general public. Before the digital era, they were exclusively physical kits. Nowadays, promotional materials are sent by email.

Press Kit

EEIDI  |  NNTA  |  DAW  |  TTFD  |  BTH  |  WUASTC  |  STARS  |  Other

EVERYBODY ELSE IS DOING IT, SO WHY CAN’T WE? (1992-1993-1994)

  • UK
    Dreams (the 2nd single) + The Tour (Sept./Oct./Nov.1992) + Everybody Else… (the debut album) · Island Records · 1992
    2 copies of A5 glossy flyer with photo of the band on one side, release & tour dates on reverse.
    1-page copy of faxed press release plus copy of promotional notice
    10×8 publicity photo (originally unsigned, signatures below were obtained later)

  • USA
    Everybody Else Is Doing It, So Why Can’t We? · Island Records / PolyGram Label Group · 1993 · v1
    1-page biography
    8×10 publicity photo

  • USA
    Everybody Else Is Doing It, So Why Can’t We? · Island Records / PolyGram Label Group · 1993 · v2
    1-page biography (same as 1993 v1)
    8×10 publicity photo

  • USA
    Everybody Else Is Doing It, So Why Can’t We? · Island Records / PolyGram Label Group · 1993 · v3
    1-page biography (same as 1993 v1)
    8×10 publicity photo

  • USA
    Everybody Else Is Doing It, So Why Can’t We? · Island Records / PolyGram Label Group · 1994 · v1
    1-page biography (same as 1993 v1)
    10 pages of press cutting photocopies
    8×10 publicity photo (same as 1993 v2)

  • USA
    Everybody Else Is Doing It, So Why Can’t We? · Island Records / PolyGram Label Group · 1994 · v2
    Exact same kit as 1994 v1 just above, except the biography pages in black & white instead of color

NO NEED TO ARGUE (1994-1995)

  • USA
    No Need To Argue · Island Records · 7 October 1994
    2-page press release with tour dates (one sheet printed on both sides)
    A few pages of press cutting photocopies (not shown on photos below)
    10×8 publicity photo

  • USA
    No Need To Argue · Island Records · 1994 · v1
    1-page press release
    10×8 publicity photo

  • USA
    No Need To Argue · Island Records · 1994 · v2
    1-page press release (same as v1)
    10×8 publicity photo (same as v1)
    10 pages of press cutting photocopies

  • USA
    No Need To Argue · Island Records · 1995
    2-page biography
    40 pages of press review reprints (not shown on photo below)
    10×8 publicity photo

  • USA
    The Cranberries are coming!!!! · US August tour dates · Island Records · 1995
    1-page press release about the tour and a 3-page biography (stapled together)
    10×8 publicity photo

DOORS AND WINDOWS (1995)

  • USA
    Doors And Windows · Interactive Press Kit · Floppy Disk For Macintosh

  • USA
    Doors And Windows · Interactive Press Kit · Floppy Disk For PC

  • USA
    CD-ROM EPK · VHS · Image Group Post / Island Records Inc. · 17 August 1995
    Electronic Press Kit NTSC video with a running time of 3:45

TO THE FAITHFUL DEPARTED (1996)

  • GERMANY
    To The Faithful Departed · Mercury Records / Island Records
    2-page press release (one sheet printed on both sides)
    2 slides
    10×8 publicity photo

  • UK
    To The Faithful Departed · Island Records
    8-page press release with timeline 1989-1995
    5×7 publicity photo

  • USA
    To The Faithful Departed · Island Records · v1
    2-page press release (one cardstock paper printed on both sides)
    10×8 publicity photo

  • USA
    To The Faithful Departed · Island Records · v2
    2-page press release (one sheet printed on both sides – exact same text as v1)
    10×8 publicity photo (same as v1)

  • USA
    The Cranberries US Tour Is Set · Shore Fire Media
    1-page press release about the tour
    4 pages of press cutting photocopies
    8×10 publicity photo

BURY THE HATCHET (1999-2000)

  • GERMANY
    Bury The Hatchet · Mercury Records · 1999
    3-page biography, 2 sheets
    2 publicity photos

  • GERMANY
    Promises / Bury The Hatchet · Mercury Records / Island Records · 1999
    A4 folder with BTH artworks
    2-page biography (in English!)
    2-page discography
    2-page media schedule
    1-page charts overview (in English!)
    2 publicity photos

WAKE UP AND SMELL THE COFFEE (2001-2002)

  • USA
    Wake Up And Smell The Coffee · MCA Records · 2001
    2-page press release (one sheet printed on both sides)
    8×10 publicity photo

  • USA
    The Cranberries EPK · VHS · Universal / Shooting Star · 10 October 2001
    Electronic Press Kit NTSC video with a running time of 26:00

STARS THE BEST OF 1992-2002 (2002)

  • USA
    Stars The Best Of 1992-2002 · Universal Music Group · 2002
    2-page press release
    8×10 publicity photo (same as Wake Up And Smell The Coffee’s Press Kit)

OTHER

  • UK
    Taken By Storm · Exhibition At The John Martin Gallery · Media Bitch · 21 June 2004
    1-page press release
    CD-ROM with biography, photo of Storm, images and description of Storm’s work
    “Press Preview” invitation
    Mailing envelope

  • UK
    Taken By Storm · Exhibition At The John Martin Gallery · Media Bitch · 24 July 2004
    2-page press release
    CD-ROM with biography, photo of Storm, images and description of Storm’s work
    Mailing envelope

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