I must give my sincere applause to E-Merge for showing us today how not to do a webcast. As nearly anyone who tried to access the site today found, those interested in watching the broadcast had to fall into three strict categories:

-A resident of Ireland
-Owner of a cell phone
-Agree to use E-Merge’s services

As if the show wasn’t hard enough to get into, you had to be one of the “privilaged” to view the live shots. Very few people at all fall into this, and so it is clear that Ericsson was using this to gain profit rather than for good publicity. Perhaps they will be posting clips up later, but it appears doubtful.

Source: Editorial