The Cranberries’ re-edited video ‘Analyse’ rushed back to broadcasters

September 30, 2001  |  Comments Off on The Cranberries’ re-edited video ‘Analyse’ rushed back to broadcasters  |  by Zombieguide Archives  |  The Cranberries

SANTA MONICA, Calif., Sept. 28 /PRNewswire/ —


In the wake of the Pentagon and World Trade Center tragedies, MCA Records and The Cranberries recalled their premier video from the Irish band’s upcoming new album, “Wake Up and Smell the Coffee,” mere weeks before its debut release date. “Analyse” had been filmed in London by Australian director, Keir McFarland, a month before it was sent to the world’s major video networks (including MTV/VH-1, Much Music, Viva TV, Canal Plus, Channel V) at the beginning of September.


As the video was being screened around the world (and on the band’s own web-site), the events that took place on September 11th eerily mirrored sights captured by amateur and news cameras on that fateful day. MCA Records and the band immediately recalled the video from broadcasters worldwide after it became clear that scenes in the video could bring to mind those tragic memories.


Keir McFarland quickly organised a few simple edits eliminating the questionable scenes of lead singer — Dolores O’Riordan — performing atop a building as a plane flew over two skyscrapers. Another scene, which included the outline of a dead body in police tape, was replaced by a child’s chalk drawing of a flower on the pavement.


MCA Records (a division of Vivendi/Universal) are having their affiliate in London air courier replacement masters to the world in record time. It is expected that all channels will have the new video by Monday, October 1, 2001.


The band also resumed media promotional appearances in Europe beginning this week, visiting the Netherlands, Germany and Spain, after cutting short their previous schedule as a result of the terrorist attacks in New York. “Analyse” debuted at no. 3 on the singles sales chart this week in Spain.
The band will continue with promotional appearances in Europe, North America and South East Asia through December 11.


The Cranberries’ new album, “Wake Up and Smell the Coffee,” was produced by Stephen Street, producer of the band’s first two albums. “Wake Up And Smell The Coffee” will receive a staggered release around the world: October 3 in Japan; October 15 Internationally (excluding the United Kingdom and North America); October 22 United Kingdom and Republic of Ireland; October 23 North America.

Source: Press Release

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