It looks like some of the local labels distributing The Cranberries’ new album didn’t give up on a promotion of “Roses” in some regions. Ten months after the album release, “Fire & Soul” becomes the third promo single in Russia.
According to TopHitRu.com (a website that officially provides new promo singles for Russian radio stations and aggregates an information about the rotation of every single on Russian radios), “Fire & Soul” was made available for broadcasting on Russian radio stations on December 5, 2012. Since then it was played on 32 stations (for example, “Tomorow” was played on 44 stations). Full statistics of the track’s rotation is available here. (link no longer available)
Two previous promo singles from “Roses” released in Russia (Tomorrow and Show Me) were aimed for the rock radio stations, but never got much attention. Unlike them, “Fire & Soul” is aimed for the radios playing in CHR format (Contemporary Hit Radio) which means that, maybe, the local distributor is trying to showcase a different side of The Cranberries’ talent.
“Roses” is distributed by Soyuz Music in Russia. The album peaked at #24 on the Russian charts.
“Fire & Soul” joins other songs from “Roses” released as promo singles in different regions. Last spring “Raining In My Heart” was chosen as the second single in Italy and Ireland (and maybe other countries?) and “Waiting In Walthamstow” was released as promo single in the United Kingdom last summer. “Show Me” also got some airplay in the United States, Greece, Poland and Russia. And, of course, “Tomorrow” was the first official single released in many countries all over the world.
If you’ve heard The Cranberries’ songs from “Roses” in your country, let us know in the comments!